Vital Choice ikura is premium salmon roe that's unpasteurized and cured in a custom 2.5% brine. Pale red with orange overtones, keta salmon roe is the most popular variety, and regarded for its flavor, long shelf life, and signature pop" in the mouth. Delicious with sushi, avocado toast, scrambled or deviled eggs, blinis with crème fraîche, latkes with sour cream, cream cheese on rye bread, and more. We source only the finest grade salmon roe, and we never add artificial colors, vegetable dyes, or artificial preservatives."